The EU has warned TikTok over "addictive" features harming kids, threatening the social media giant with massive fines.
The European Union is turning up the heat on TikTok. Authorities claim the popular video-sharing app is breaking the law by using addictive features that put the mental health of children at risk.
According to the European Commission, things like the "infinite scroll," autoplay, and constant push notifications are designed to keep young users hooked.
Regulators are now demanding that the platform change its design to protect minors from compulsive use.
European tech chief Henna Virkkunen told reporters that TikTok must take immediate action. Officials argue that the current safety measures on the app simply aren't doing enough to stop kids from spending too much time online.
The investigation revealed some worrying numbers. Reports show that TikTok is the most-used app after midnight for teenagers aged 13 to 18.
Even younger children, between 12 and 15, are reportedly spending up to five hours a day on the platform.
This isn't just a slap on the wrist. If TikTok fails to fix these issues, it faces a massive fine of up to 6% of its parent company ByteDance’s global turnover.
This move is part of a wider crackdown by the EU to hold big tech companies accountable for user safety.
However, TikTok is not taking the allegations lying down. A spokesperson for the company described the EU’s findings as "meritless" and "categorically false."
The social media giant has vowed to challenge the decision, insisting that its platform is safe for its millions of users.
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